A Journey Through Life’s Little Snacks

It’s 6:47 PM on a rainy Friday, and Ayushi is racing against time — juggling Excel sheets, dodging back-to-back Zoom calls, and trying to wrap up the week. Her inbox blinks with urgency, her phone buzzes with reminders. And just when the chaos crescendos, a colleague quietly places a cup of tea by her side.

The steam curls upward. She pauses. And in that moment, the world slows down.

Her mind drifts — not to the next deadline, but to the night before her board exams. A younger version of her, hunched over textbooks, bleary-eyed, anxious. Her mother walking in, holding that same cup of hot tea, accompanied by warmth, a gentle smile, and something crunchy on the side.

From Board Exams to Boardrooms

Today, it’s no longer her mother, but she still finds comfort in routine. She opens her desk drawer and pulls out a small pouch of Khoya’s Mint Makhana — her go-to for those mid-evening, mind-numbing slumps. Light, airy, with a dash of mint and spice, it’s the kind of snack that doesn’t just satiate; it uplifts.

Outside, the Gurgaon rain is relentless. Her thoughts fast-forward to the weekend ahead: navigating traffic, the chaotic grocery runs, and the much-needed pause she’s planned — curled up with Bridget Jones’s Diary, a soft blanket, and a box of Khoya’s Masala Mezze Samosas waiting to be warmed and devoured.

Oh Samosas! The Taste of Memory

Each flavour tells a story:

• Potato & Peas Samosa — a nostalgic nod to school canteen days, the crispy pockets always paired with stories and stolen bites during recess.
• Corn & Cheese Samosa — college evenings, bunked classes, and movie marathons with comfort food that never judged.
• Paneer Samosa — Sunday evenings at home, mom experimenting in the kitchen with whatever was left in the fridge.
• Coconut & Jaggery Samosa — the sweet surprise after family dinners, reminiscent of annual family beach vacations with grandma’s mithai box.

A modern bento box of memories, this curated Samosa Mezze Box isn't just for weekends — it’s for reclaiming joy in small, bite-sized ways.

India's Timeless Affair With Snacking

Snacking, in India, is not just a food habit — it’s an emotion.
 
We cheer for our IPL team with our fists full of potato wafers, pass around bowls of namak para during Diwali, or sneak a handful of mathris during a long drive. There’s something about crunch that makes a moment feel more alive.

Whether it's late-night hostel cravings, mid-class munchies, or fasting days where a packet of Khoya’s Salted Makhana (seasoned just right with Sendha Namak) becomes your saviour — snacks have been our companions through it all.

The Evolution of the Indian Snacker

But snacking isn’t what it used to be.

Today’s Indian snacker is discerning. We’re label-readers, ingredient-watchers, and taste seekers. We want flavour without guilt, crunch without compromise, and familiarity with a modern twist. From ghee-roasted to air-fried, organic to vegan — we've entered a new age of mindful munching.

According to industry reports, over 85% of urban consumers in India snack at least once a day, and 60% actively seek healthier options — favouring roasted, baked, and ghee-based alternatives over deep-fried, mass-produced snacks.

This shift has led to a boom in artisanal offerings — like Khoya’s:

• Achari Mathri — the spicy, tangy bite that reminds us of train journeys with grandparents, munching through tins of flaky mathris filled with pickle-spice love.
• Potato Wafers — so thin, so crisp, they break with the slightest touch —childhood TV snacks with siblings while binge watching Cartoon Network now hand-cut and fried in peanut oil for grown-up perfection.
• Salted Makhana — rich in Desi Ghee — the late-night binge that doesn’t feel like a cheat.
  

The Endearing Power of a Crunch

Back in her office, the rain has softened to a drizzle. Ayushi finishes her last call, puts away her laptop, and pops another makhana into her mouth. It crackles softly — a tiny burst of joy in an otherwise ordinary day.

And just like that, she smiles.

Because in the rhythm of life, it’s often the smallest things — a sip of tea, a samosa shared, a memory triggered by crunch — that carry us through.

Khoya’s handcrafted snacks are now available with Pan-India delivery — so no matter where life takes you, nostalgia can always find you.